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PDI lands new sales and marketing contract

14-Jan-2010

Contract sales and marketing firm PDI says a new deal with a “Top 10 Pharma firm” will generate revenue of between $10m and $12m this year.

While full details of the deal are being kept confidential, notably the name of the pharma firm involved, PDI did disclose that it would be based around its Shared Sales model and that the campaign will begin next month.

PDI CEO Nancy Lurker said: “This new engagement, coupled with other significant new contracts secured in 2009, allows us to enter 2010 with confidence and optimism."

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