Labelling better than direct tube printing?

Advanced Labelling Systems (ALS) has launched the T-series tube labeller, which is claimed to offer a cost effective alternative to direct tube printing for pharmaceutical applications.

The UK-based company believes that the product can balance quality presentation and low cost production. It says that a substantial amount of information can be given on product labels which direct printing systems can not compete with. This, coupled with increased quality production, makes the T-series "a solution that helps to increase production throughput at competitive costs,"​ according to ALS' sales and marketing director, Phil Donaldson.

Pharmaceutical brands with different variations, including creams for dry or oily skins could make use of generic tube. Different barcode and corresponding colour spot labels mean that costs and wastage are reduced, together with raw material stock holding of tubes. The system has the ability to label up to three labels in registration, which means a generic tube can be used for a range of different products.

The tube labeller, that can be used as a tamper evident mechanic, which is a means of using the label as a way of telling whether the products has been opened prior to purchase, allows brand images to be updated quickly and cost effectively. This coincides with the packaging trends such as 'clear on clear', which uses a clear label that allows the product inside to be visible.

ALS​ says that the product can be used as a stand-alone unit, but is best suited as part of an in-line filling conveying system.

"The ALS T-Series tube labellers, combine proven ALS labelling head technology with precision engineered components, enabling manufacturers and packers alike to optimise product to market cycles."​ added Phil Donaldson.