MWV hopes Med-Easy packs will be a hit among EU patients

By Staff Reporter

- Last updated on GMT

Related tags: Medicine

US packaging group MeadWestVaco (MWV) has launched its Med-Easy pharmaceutical packaging solution in Europe in an effort to appeal to patients who need to take their treatments on the move.

The MWV technology, which was developed following consultation with European physicians and patients earlier this year, aims to provide users with a portable and discrete way of carrying medications.

According to healthcare director, David Spackman, the firm’s "Research showed that consumers often take medication when they are on the go. It's common for them to put a couple pills in a pocket or purse for the day.

Consumers don't want it to be obvious to others when they take medication in public, so we developed a packaging solution that is easy to open, discrete and small enough to carry around, without having to leave the medication information and dosing instructions behind​."

MWV’s compliance pack offering

A recent study in the US suggested that 50 to 60 per cent of patients with chronic illnesses fail to adhere to their medications, which reduces therapeutic efficacy and costs the health care system around $170bn (€125bn) annually.

While the drug industry has focused on improving therapeutic efficacy, the packaging sector’s role in the battle against poor compliance has been to improve the way medications are delivered and carried.

These efforts have been an important driver for MWV over the last few years. In July good adherence pack sales and profits growth helped the firm to a positive set of Q2 financials, despite a 16 per cent drop in sales for the period.

Speaking at the time, company spokesperson Alison Von Puschndorf told in-PharmaTechnologist that MWV “believes that there is tremendous value in healthcare delivery solutions that promote adherence​.”

Related topics: Drug Delivery, Delivery technologies

Related news

Show more

Related products

show more

A Better Approach, for Better Pain Trials

A Better Approach, for Better Pain Trials

Signant Health | 27-Sep-2021 | Technical / White Paper

Pain studies face unique challenges. For one, pain severity can only be truly assessed by the patients themselves. The controlled substances that are often...

Local lab Data Management

Local lab Data Management

Q² Solutions | 01-May-2020 | Data Sheet

When a clinical trial requires local or point-of-care laboratory testing, managing the resulting data can be a significant burden to both the sponsor and...

Related suppliers

Follow us

Products

View more

Webinars