The Holly and the IV - When Pharma and Christmas combine

By Dan Stanton

- Last updated on GMT

The Holly and the IV - How pharma and Christmas combine
At this time of year science may play second fiddle to opening presents and drinking mulled wine, but has leveled the field with its interactive nativity card.

To some it’s the ‘Greatest Story Ever Told’, whilst to others it is seared into their retinas through cheaply produced school re-enactments and the Charlie Brown Christmas Special, but does the Nativity have any relevance to the pharma industry?

How does Bethlehem account for its overcrowded and unhygienic maternity wards? Is it better to use a single-use or stainless steel manger? Was Joseph pro or anti strategic alliances with contract research organisations?

These are just some of the questions that tries to answer in our interactive pharma-nativity card.

So hover your mouse on the holly icons and click the links to see just how influential the pharma world was under the King Herod Food and Drug Administration (KHFDA), and apologies for the puns in advance.

And from all the team, we wish you all a Merry Christmas and a Happy New Year!

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