Novo Nordisk partners e-recruitment firm to boost diabetes trial numbers

By Dan Stanton contact

- Last updated on GMT

Traditional newspaper ads becoming less relevant in patient recruitment, says Trialbee
Traditional newspaper ads becoming less relevant in patient recruitment, says Trialbee
Novo Nordisk has selected patient recruitment firm Trialbee to boost participant numbers in diabetes studies using its web-based platform.

The Danish pharma firm will use the e-recruitment programme for an initial four type 1 and type 2 diabetes studies in Denmark, Sweden, and Norway, beginning in the first quarter of this year.

According to Trialbee’s founder and VP of Sales, the firm’s platform is a web-based centralised system that can find and match patients to entire clinical trials - both nationally and internationally – and will be used by Novo Nordisk in parallel with traditional recruitment techniques.

“Traditional patient recruitment is turned out by the investigator and usually involve individual websites and newspaper adverts,”​ he told This in-house recruitment process is decentralised, he continued, and can be a far too long a procedure.

Trialbee, however, communicates directly with the patient groups using a range of digital media, web and mobile applications and social media sites. “Turning directly to the patient groups,”​ Billing said, “leads to a step-by-step qualification which is more certain in the recruitment process than traditional methods.”

Though there are other players in the third-party patient recruitment industry, Billing said the majority of companies using the same space as Trialbee were currently situated and active within the US.

Furthermore, “more traditional recruitment companies usually work with patient databases,”​ he said, which in his opinion “tend to grow old quite quickly, and therefore patients on it might not be available for trials.”

For Novo Nordisk, the implemtation of Trialbee will help ensure trials can start as planned, topping up patient numbers not achieved with traditional techniques.

Though focused on the Nordic area, Billing said Trialbee also has capabilities across Europe. Furthermore, the firm has already completed successful patient recruitment campaigns with Sanofi and Astrellas and is in ongoing discussions with a number of other promising Big Pharma partners.

Related news

Show more

Related products

show more

VDS groß

Meet the challenges of complex injectables

Vetter Pharma International GmbH | 07-Nov-2017 | Technical / White Paper

In the time it takes from the exciting discovery phase to the rigorous demands of a commercial launch, unexpected scientific and technical challenges can...


Process Development for Lyophilized Products

Baxter BioPharma Solutions | 30-Oct-2017 | Application Note

Baxter approaches formulation and process development with the intention of identifying the failure points for the product. Knowing where the product fails...


Advancing therapeutics for myeloma

Recipharm AB | 04-Sep-2017 | Case Study

Multiple myeloma is the second most common blood cancer in the world and despite survival rates increasing over the last decade, there remains a requirement...

Related suppliers