NEWS FROM CPHI
A bitter pill to swallow: young people dislike tablets more than old
![Some patients surveyed preferred taking effervescent medicines. (Picture: Raymond Gilford/Flickr)](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/pharmaceutical-science/outsourcing-pharma.com/article/2014/10/20/a-bitter-pill-to-swallow-young-people-dislike-tablets-more-than-old/277759-4-eng-GB/A-bitter-pill-to-swallow-young-people-dislike-tablets-more-than-old.jpg)
Changing pills to a more user-friendly formulation can increase patient compliance, brand loyalty, and extend IP exclusivity, says CMO Hermes in an exclusive podcast.