J&J Soccer World Cup
The largest single sports event in the world is the Football (Soccer for our US readers) World Cup, and this year’s tournament in Brazil was one of the most eventful with Germany beating Argentina in the final to take a fourth title.
Hundreds of thousands of fans were present in Brazil, as was Johnson & Johnson, parent company of biopharma firm Janssen, taking the title of exclusive Official Healthcare Sponsor of the FIFA 2014 FIFA World Cup.
As part of the support, the company provided standardised, fully-equipped emergency medical bag for team physicians to use on the pitch at every match while in the months that preceded the event the firm sponsored a nationwide blood donation program across all 12 host cities.