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By Fiona Barry
- Last updated on
Pharma services company inVentiv Health has appointed Jeffrey Wilks as President of Advertising.
In the newly created role, Wilks will report toMike Griffith, President of inVentiv Commercial, and will work on increasing digital expertise across InVentiv’s healthcare advertising agencies, GSW, Palio+Ignite, Navicor, JSA, inVentiv Health Communications (Europe), and Addison Whitney.
“The digital transformation of advertising and marketing within the technology and e-commerce categories has enormous potential and applicability in healthcare,” said Wilks.
“The mobile health marketplace is racing to match the swift proliferation of on-the-go health apps, while traditional advertising is rapidly shifting to a content marketing approach. I look forward to advancing our capabilities, and the data-driven insights that guide them, across inVentiv’s agencies to help our clients achieve their goals.”
Wilks previously worked in marketing for leading global technology companies such as IBM, Dell Computers, Delta Airlines, MasterCard, and Johnson & Johnson. He joins inVentiv from eBay Enterprise, where he was Head of Client Services in the Marketing Solutions Group.