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PEOPLE ON THE MOVE
By Fiona BARRY
- Last updated on
Publicis Healthcare Communications Group has named Alexandra von Plato Group President for North America. She will oversee all North American operations for Digitas Health LifeBrands, Publicis LifeBrands Medicus, and Heartbeat Ideas.
“Alex is a visionary leader who has successfully grown Digitas Health LifeBrands and Publicis LifeBrands into powerhouse organizations,” said Nick Colucci, CEO, Publicis Healthcare. “I am confident she will reinvent the way we interact with our clients, and usher the organizations to new heights in a post-digital healthcare age.”
Von Plato has served as co-president for Digitas Health LifeBrands and Publicis LifeBrands as well as Global Chief Creative Officer.
Publicis Healthcare Communications Group (PHCG), a division of Publicis Groupe, manages solutions agencies for advertising, digital, branding, message delivery, market access, and medical communications.
“There is no doubt that we are in the midst of a major transformation in the way healthcare is delivered, consumed, and marketed,” said von Plato. “The agencies and brands that embrace this change will thrive. There has never been a better time for innovation and creativity in our space.”