New serialization platform allows CMOs to use data 'in a smarter way'

By Melissa Fassbender

- Last updated on GMT

(Image: iStock/iSergey)
(Image: iStock/iSergey)

Related tags Artificial intelligence Data management Pharmacology

Adents and Microsoft have introduced a new platform that allows contract manufacturing organizations (CMOs) to leverage data generated during the serialization process.

The level 4 serialization software solution, Adents Prodigi, is the “only Level-4/5 solution that allows pharma manufacturers and CMOs to use its data in a smarter way​,” James Cummings, VP Americas for Adents, told

Adents Prodigi not only offers the standard mandatory compliance functionalities to meet the pharmaceutical regulations requirement, but also data exploitation tools that no one else on the market can currently deliver​,” he added.

As Cummings explained, the solution collects serialization data​ in real-time and enriches it with other industrial data, master data, or business data.

This very large amount of data will be processed at this level by third-party applications or own-developed applications for Business intelligence, machine learning, or artificial intelligence purposes​,” he added.

Subsequently, the solution gives pharmaceutical labs the capability to community directly with their patients in order to deliver additional information beyond “the classic in-pack notice​.”

According to Cummings, the solution offers a way to “transform a mandatory, potentially costly compliance investment into a business improvement opportunity​.”

Through this solution, pharma companies and CMOs that collect and transfer its serialization data to regulatory authorities can now also use this information in a smart, inward-looking way​,” he added.

As such, Cummings said what originally appears to be a no-win cost becomes a business advantage.

In the process, CMOs/pharma companies will significantly mitigate its compliance investment and could even gain profitability​,” he said.

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