“Life sciences companies are increasingly undertaking ‘real world’ studies, but often encounter challenges in enlisting the participation of ‘real world’ physicians – i.e. not traditional clinical trialists,” Jeff Trotter, president at Continuum Clinical told Outsourcing-Pharma.com.
To address this challenge, Continuum launched the Center for Observational Research, which combines Continuum’s experience in observational research with Skipta’s network of practicing physicians.
The companies are leveraging crowdsourcing for research sponsors looking for non-interventional study participants outside academic or clinical trial investigative sites.
“Skipta members will be able to review an extensive listing of the observational studies in which Continuum is primarily involved in design and implementation, and be able to indicate their interest in potentially participating,” explained Trotter.
“Sponsors will benefit through expedited communications about physician (and patient) participation in these important research initiatives,” he added.
Trotter told us they hope to achieve multiple benefits, including helping clients expedite observational studies and registries, in addition to providing research opportunities to practicing physicians.
“At the end of the day, more observational studies will be implemented and important findings on patient outcomes under actual practice conditions will become available,” said Trotter.
The Center for Observational Research is now available to Skipta members.