News & Analysis on Clinical Trial Services & Contract Research And Development
People on the move
By Melissa Fassbender
- Last updated on
Christine Charlotte Akselsen has been named as the new chief executive officer (CEO) of the serialization, tracking, and tracing business services provider Kezzler.
Akselsen replaces Thomas Körmendi who has taken a new role at the Elopak Group as CEO.
Akselsen was most recently the CEO of an outdoors product company, Sweet Protection. Before this she was was executive vice president, Growth Initiatives, Commodities and Energy at Thomson Reuters.
"My goal is to establish Kezzler as a market-leader within platform-based mass-serialization and track and trace," Akselsen told us.
"The application of unique and interactive IDs for each and every product provides supply chain transparency, increasing confidence in product quality both for consumers and for brand owners," she added.
"Kezzler's technology empowers manufacturers to offer traceability for their products, retailers to authenticate stock, regulators to fight counterfeiting and consumers to engage with brands for information and marketing purposes."
Moving forward, Akselsen said the company wants to build on its existing work with its network of clients and partners, "helping brands leverage the benefits of serialization as an integral part of a digital product ecosystem."