Changing the finish line: Syneos talks bringing payer, patient voice into drug development

By Melissa Fassbender contact

- Last updated on GMT

The drug development “finish line” is not regulatory approval, says Syenos Health chief scientific officer Judith Ng-Cashin, MD, who discusses bringing the payer and patient voice into the process.

Outsourcing-Pharma sat down with Ng-Chasin at the Syneos Health headquarters in Raleigh, NC ahead of the DIA 2018 Global Annual Meeting, which takes place next week.

The conference is a “great space”​ for conversation and neutral safe harbor for sponsors, contract research organizations (CROs), regulators, and payers, said Ng-Chasin, who was elected to the DIA Board of Directors in 2017.

“I think that element we talk about on the [DIA] board of involving the payer voice now at DIA is really starting to evolve as a trend,”​ she told us – noting that while it is not a new trend, it continues to affect how companies develop new therapies.

“Your finish line isn’t regulatory approval – your finish line is past market authority and really about reaching the right patients and also appropriate reimbursement,”​ she explained. For these reasons, among others, Ng-Chasin said bringing the payer and patient voice into the mix is important.

“People are starting to change their thinking,”​ she added, specifically about endpoints and the definition of clinically meaningful impact.

“Sometimes it’s ‘I don’t need to walk for six minutes, I need to be able to get from my bed to the bathroom by myself’ – that’s meaningful.”

Watch the above video to hear more of Ng-Chasin’s comments on DIA and the evolving drug development industry.

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