All news articles for September 2018

(Image: Getty/Duncan_Andison)

Patient centricity: Moving from a ‘nice to have’ to best practice

By Melissa Fassbender

Patient centricity quite plainly means to put the patient at the “front and center,” explained Rhonda Henry, vice president, site collaborations and patient centricity, PPD – though many remain confused on how to be “patient centric.”

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