News & Analysis on Clinical Trial Services & Contract Research And Development
By Melissa Fassbender
- Last updated on
Also this month, public relations and advocacy veteran John Lewis formally launched Intersect Strategies.
Focused on health care, life sciences, clinical research, and technology, the company will provide various communication services, including patient engagement and investor relations, as well as alliance development and association management, among others.
Lewis was previously with the Association of Clinical Research Organizations (ACRO) for more than eight years and has experience serving both corporate and non-profit clients.
With Intersect Strategies, Lewis told us he is trying to have companies think more strategically – not falling into the "we need a press release" school of PR.
“I understand the different needs of established companies, start-ups and trade associations having worked in all of these environments,” said Lewis in the company announcement.
“Many start-ups, especially in the areas of technology and biotech, are not able to commit resources to comprehensive communications campaigns,” he added, and as part of this, the company “is built to entertain creative compensation arrangements,” which Lewis refers to as “venture public relations.”