iNova Pharmaceuticals: iPitch 2020 program
iNova Pharmaceuticals has launched the second round of its iPitch crowdsourcing effort. The program seeks ideas for healthcare products with commercialization potential, inviting product and packaging developers, innovators, licensors and manufacturers to share their ideas.
The purpose of the program is to solicit novel ideas from people outside the industry, or without the resources or expertise to bring their ideas to market. iNova executive director and head of innovation Filomena Maiese said, “We know there’s consumer health product innovations out there that haven’t yet been commercialised. We want to partner with them.”
The 2019 iPitch submissions numbered in the hundreds, with product and formulation ideas from around the globe; two of those ideas have becomes products on their way to market. This year, iNova is soliciting ideas around a number of healthcare needs, including pregnancy supplements, packaging and treatments for cough, cold and flu.