CPhI: industry events returning in person
CPhI has announced that its CPhI Worldwide and Pharmapack Europe industry events have been given the all-clear to offer in-person programming by their host countries. CPhI Worldwide is scheduled November 9-11 in Milan, Italy; and Pharmapack Europe is slated to occur October 13-14 in Paris (with online programming scheduled September 27-October 15).
“There’s been a shift in the way pharma sources new leads and moving forward, we expect to see pharma companies with the highest growth rates utilizing a multi-platform approach, especially as the industry expands and competition for the best partners increases,” commented Cara Turner, brand director at Informa Markets. “Practically, this means starting conversations with new customers much earlier and ensuring companies fully maximize the value they get from one of their most precious commodities, the events they attend in person.”