Medable: Orlando Baeza, chief marketing officer
Cloud platform provider Medable has named Orlando Baeza as its first chief marketing officer. Baeza (with experience on initiatives for Nike, Adidas, BuzzFeed, and other firms) will oversee growth of the company’s brand presence in decentralized clinical trials.
Medable CEO and co-founder Michelle Longmire said, “Medable is striving to build a world where every person considers clinical trials as an option in their healthcare. Orlando’s deep experience building trusted and inspiring brands and creating categories will help us achieve that vision.”