ACTO: tech partnership with Veeva Systems
Life-sciences education platform provider ACTO has announced a technology partnership with Veeva Systems. The integration reportedly is designed to use Veeva CRM data to provide field teams with more relevant training data.
“The ACTO omnichannel education platform has proven its value during the pandemic — and our deepening partnership with Veeva CRM will further support the life sciences industry’s shift to a hybrid go-to-market strategy,” said ACTO CEO Parth Khanna. “We know that preparedness and readiness for an agile work environment are vital in empowering field reps to have deeper remote conversations with doctors, and also to deliver quick, focused messaging in person when possible.”