Genesis Research: acquisition of Market Access Transformation
Real-world evidence and health economics and outcomes research specialist Genesis Research has entered into a definitive agreement to acquire Market Access Transformation, a provider of technology-enabled payer research platforms. The acquisition reportedly will enhance Genesis Research’s offerings with the ability to generate insights and evidence.
Frank Corvino, Genesis Research CEO, said, “The life sciences sector has repeatedly seen the challenges associated with demonstrating the value of new products. The combination of Genesis Research and MAT creates a novel and unparalleled approach to generating payer insights and evidence; this will enable life sciences companies to both identify and answer the right questions faster than ever before, without sacrificing scientific rigor or transparency.”