Markets & Regulations

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Iqvia announces OCE tech deal with Adhera

By Melissa Fassbender

Adhera Therapeutics has selected Iqvia’s Orchestrated Customer Engagement (OCE) technology platform to build its commercial infrastructure.

(Image: Getty/dangrytsku)

Guest column

‘No one ever gets fired for hiring a Top 10 CRO.’ Why?

By Matthew Barrows, senior business consultant

It’s a phrase we’ve all heard a thousand times – often from clients explaining why they didn’t go with your business as they’ve opted for the assumed ‘safe bet’ of a global leader.

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