Patient centricity

(Image: Getty/chombosan)

FT PHARMACEUTICAL & BIOTECHNOLOGY CONFERENCE

The danger of ‘going too far’ with AI

By Vassia Barba

Industry experts dealing with AI services should be showing both devotion to the possibilities opened and skepticism at the same time, says ICON exec.

(Image: Getty/NatalyaBurova)

CPhI Worldwide 2019

'E-label' packaging to improve patient experience

By Vassia Barba

Sharp’s electronic label for drug packaging can be updated again and again, saving time and costs whilst also improving patient engagement during clinical trials.

(Image: Getty/BrianAJackson)

FDA guidance ‘a step in the right direction’

By Melissa Fassbender

The FDA has published the second in a series of guidance documents that aim to accelerate research and the use of patient input to inform clinical development programs, says Iqvia head.

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