Technical / White Paper
The 10 Essential Don’ts for Manufacturers to combat Main Street’s ‘New Normal’ and win

Many factories are currently engaged in many cost reduction initiatives that are stumbling or have dramatically slowed down. In many cases they continue because received wisdom supposes that they must deliver a benefit otherwise we would not be doing them. A fresh look will surprise you.
One of the biggest gains may come from deciding what you can STOP doing – an attitude that is well aligned with the prevalent consumer behavior of refusing to continue doing what got them into trouble in the first place. Read this refreshing white paper that highlights 10 classic ‘Don’ts’ for manufacturers to avoid in order to combat the ‘new normal’ on Main Street and win.