Technical / White Paper

The Truth about Physician Referrals and Clinical Trials

Format: PDF file | Document type: Technical / White Paper

The Truth about Physician Referrals and Clinical Trials

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Despite growing evidence, the myth that physicians won’t refer patients to clinical trials persists, perpetuated by the belief that they fear losing their patients to the investigator. BBK Worldwide’s Study Voices​ survey challenges the myth, invoking a call to action for sponsors to take more dramatic measures to engage the physician community and build relationships to enhance study participation.

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