Digital

(Image: Getty/chombosan)

FT PHARMACEUTICAL & BIOTECHNOLOGY CONFERENCE

The danger of ‘going too far’ with AI

By Vassia Barba

Industry experts dealing with AI services should be showing both devotion to the possibilities opened and skepticism at the same time, says ICON exec.

(Image: Getty/NatalyaBurova)

CPhI Worldwide 2019

'E-label' packaging to improve patient experience

By Vassia Barba

Sharp’s electronic label for drug packaging can be updated again and again, saving time and costs whilst also improving patient engagement during clinical trials.

(Image: Getty/metamorworks)

At the source

The top 3 myths of ‘going digital’ (and the realities)

By Melissa Fassbender

The top three myths of ‘going digital’ relate to the industry’s self-image, the perceived role of technology, and current market conditions – still, digital is not a fad and is here to stay, says industry expert.

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