Patient Outcomes

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Guest Column

Making the most of patient engagement

By Barbara Lopez Kunz, global chief executive, DIA

The practice of incorporating the voice of the patient into clinical development has gained significant traction over the past decade, and rightfully so.

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Digital tech exploded in 2018: Will 2019 see broad adoption?

By Melissa Fassbender

Awareness around the potential opportunities created by artificial intelligence has never been higher, but pharma’s biggest challenge in 2019 will be adopting and scaling the right technology to improve patient outcomes, says an industry executive.