Suzanne Axford-Bryars
Axford-Bryars, who returns to IDEA after a stint at an Italian medical education and healthcare advertising firm, said of her new role: “IDEA has always struck a chord that resonated with me.
“Having worked in several consultancies across our industry, the methods adopted in the main were process driven, standardised and often lacked creativity and imagination.
“IDEA’s approach to strategic differentiation for its clients falls into a completely different realm.”