Roche Diagnostics
Roche Diagnostics has chosen Insight Consulting Group (ICG) to perform its PR. The communications company recently rebranded from Insight Public Affairs.
Neil Gadhok, ICG Associate Director, will head the account and work with Roche Diagnostics’ communications manager, Juliet Scott.
“We are thrilled to be working with the number one provider of diagnostic solutions to the NHS [UK National Health Service],” he said.
“Pathology and diagnostics are a vital part of the patient pathway as well as a key piece in the NHS sustainability jigsaw. This is a substantial win for our growing media relations practice.”
Mr Gadhok reports to Roche Diagnostics’ communications manager, Juliet Scott.