KCR puts patients in focus with #HumanBehindEveryNumber project
KCR, a Germany-based contract research organization (CRO), has introduced a new project to learn more about the patient experience in clinical trials: #HumanBehindEveryNumber.
The project, which was developed in collaboration with a service design firm, The Story, collates patient views through interviews and workshops.
“We do hope that gathering and understanding patients’ experiences will help the R&D industry to better design clinical studies,” Mike Jagielski, CEO of KCR told Outsourcing-Pharma.com.
“This was our principal reason to embark upon this project. The project is our contribution to patient-centric approach in clinical trials,” he added.
Jagielski said the company wanted to listen to real patients voices and receive the true stories of patients enrolled in clinical trials. “We would like to initiate a discussion within the industry what patient-centricity really means,” he added.
The project is ongoing and spans several countries, including Ukraine, Bulgaria, Poland, Germany, the UK, and soon, the US.