Ashfield Engage: partnership with Propensity4
Life-sciences strategy specialist Ashfield Engage has announced its investment in data solutions provider Propensity4. The move is designed to solidify a strategic partnership to deliver omnichannel outreach and customer engagement throughout North America via the integration of data, analytics and insights.
Jason Erickson, leading Ashfield Engage’s Customer Experience function for North America, noted, “Ashfield Engage delivers expert engagement throughout the continuum of healthcare outreach to provide customers with the knowledge and medicines they need. In working with PROPENSITY4, we are elevating our engagement models by strategically quantifying the approach and channels to deliver the best customer experience, while optimizing ROI for our clients.”
