Clinical evolution

(Image: Getty/Natali_Mis)

Digital tech exploded in 2018: Will 2019 see broad adoption?

By Melissa Fassbender

Awareness around the potential opportunities created by artificial intelligence has never been higher, but pharma’s biggest challenge in 2019 will be adopting and scaling the right technology to improve patient outcomes, says an industry executive.

How in silico trials are making personalized medicine a reality

How in silico trials are making personalized medicine a reality

By Melissa Fassbender

The biopharma industry is on the precipice of making personalized medicine a reality with access to massive amounts of data, computing power, and artificial intelligence to run in silico clinical trials, says GNS Healthcare CEO.

(Image: Getty/metamorworks)

At the source

The top 3 myths of ‘going digital’ (and the realities)

By Melissa Fassbender

The top three myths of ‘going digital’ relate to the industry’s self-image, the perceived role of technology, and current market conditions – still, digital is not a fad and is here to stay, says industry expert.

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