European assault continues for Sensitech

Related tags Cold chain

Sensitech of the US has made another foray into the European market
for cold chain monitoring technologies with the acquisition of
Netherlands-based Temperature Data Systems.

Last month, the company announced the purchase of Rask Holding, which operates as Check-It, based in Hornbaek, Denmark. This transaction was made through Sensitech's wholly owned subsidiary Sensitech Europe and closed on 1 July. Check-It was the European distribution arm of Cox Technologies, a provider of temperature and humidity monitoring products that Sensitech acquired in April.

Temperature Data Systems is Sensitech's largest distributor and has been in the cold chain business for close to 40 years. Alongside its headquarters in Holland it has offices in Spain, France and Germany and a sales presence in most other European countries (except the UK and Sweden), as well as in the Middle East and Africa.

"TDS represents our third acquisition in the cold chain arena in the last 100 days and demonstrates our continued commitment to growth in this industry,"​ said Eric Schultz, Sensitech's chief executive. The Dutch company has been distributing Sensitech's Ryan and TempTale brands for many years.

"The cold chain monitoring market is expanding rapidly,"​ he added: "The expansion of our distribution channels is imperative as new technologies and new players enter the market."​ Sensitech has said that it will be launching a range of new products over the next couple of years, in addition to expanding its distribution network.

In addition to its temperature-monitoring instrument range, Sensitech has also been developing radiofrequency identification (RFID)-based technologies for cold chain management. It recently started piloting​ a new data logger with RFID technology that is designed to track and monitor the conditions in which a product is kept, along with a range of drug and food companies, in partnership with wireless networking specialist Ember.

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