Contract sales & marketing

Wyeth cuts 1200 sales reps

Wyeth cuts 1200 sales reps

By Kirsty Barnes

1200 sales representatives are the latest casualties of Wyeth's
recently announced cost cutting drive, which strives to eliminate
10 per cent of the work force - 5,000 jobs - over the next three
years.

Ventiv goes on a shopping spree

Ventiv goes on a shopping spree

By Kirsty Barnes

Ventiv Health has spent the last month buying up companies. After
buying Aheris in February, the company has since agreed to acquire
US clinical services provider Synergos, as well as Canadian
healthcare marketing and communications...

C3i supports an outsourcing gap

C3i supports an outsourcing gap

By Kirsty Barnes

With a 30 per cent grip on the $100m (€84m) global customer
relationship management (CRM) market from its dealings in the US,
C3i is now taking on Europe - a market that holds similar potential
to the US - and finding little competition...

Ventiv to buy Adheris

Ventiv to buy Adheris

By Kirsty Barnes

Ventiv, which conducts clinical, sales, marketing and
communications services for the pharma industry, has added a new
arm to its business after agreeing to buy Adheris, a leading
provider of patient adherence programs.

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